Sunday, December 2, 2012

Music festival attendance set for continued decline in 2013


Music festival attendance set for continued decline in 2013


A recent report by YouGov SixthSense has found that music festival attendance is set for continued decline in 2013.

The report reveals that just under a fifth (19%) of UK festival-goers surveyed (i.e. those who have attended at least one music festival in the past) plan on going to a music festival in 2013, while 54% say they won't be going at all in 2013. 

37% of respondents say music festivals are over-crowded and involve too much queuing. Of those who do not plan to attend a festival in 2013, 35% say they are too expensive, 18% are put off by poor weather and muddy fields, and 22% say they plan to take a holiday instead of attending a music festival.

In a separate live music report YouGov SixthSense explored the habits and preferences of UK gig-goers. The study found that 56% of UK adults who have been to a live music event say the recession has had no impact on the number of live music events they attend, or the amount they spend on live gigs. 

However, a significant minority (36%) say the recession has had an impact on the number of live music concerts they attend, or the amount they spend. Of these, 83% go to fewer events, and 38% are spending less money on tickets by choosing to attend cheaper live events.

Among gig-goers, 44% think smaller events are best for atmosphere, while 30% think there is no difference between larger and smaller events in terms of atmosphere.

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